DoomsdayX
UX, UI, Web Dev, Creative Direction, Brand Identitiy, Brand Strategy
Brand and digital product design for a leading-edge music NFT platform.
Challenge
Shake up the traditional music industry model for launching new content into the market by creating an NFT-based content platform.
Solution
A stunning platform that puts the artist in the forefront, and enables a closer relationship with their fans.
Project
Doomsday is an industry-leading video director representation and production company known for their innovative music videos for high-profile rappers and artists. Doomsday wanted to create a platform that would shake up the traditional music industry model for launching new content while opening new revenue streams and allowing a more intimate relationship between artist and fan.
Product
A stunning NFT platform experience leveraging full-bleed graphics, bold animation, and intense use of color to bring the fan into the artists' world, while showcasing their NFT collection.
Brand
A striking brand that steps boldly into the subversive world of Web3, while retaining a sense of exclusive access, and appealing to fans across the music spectrum.
