Green Edge
Brand Identity, UX, UI, Web Dev
A disruptive Infrastructure-as-a-Service platform that provides faster, more secure, more sustainable applications and systems.
HOO KOO E KOO collaborated with Green Edge to define their brand positioning, visual identity, and digital presence for their launch into the EU market.
Challenge
A core challenge of this initiative was to clearly communicate through messaging and visual design a new and complex Infrastructure-as-a-Service product. We overcame this through a minimal visual design system, smart use of graphics, and razor-sharp messaging throughout.
Brand
A Visual Identity that represents the components of the technology without the complexity.
Product
We created a simple website that communicated the Green Edge, Brand, Product, and Value Proposition whilst engaging with an audience of early adopter customers and partners.
